职位描述
1. 领导digital Marketing/CRM顾问服务团队;
2. 建立和维护客户关系,了解和开发挖掘潜在客户需求;
3. 带领小组完成策略和执行方案的撰写,带领团队完成服务项目的实施工作;具有业务发展能力, 对所领导的团队的P&L负责职务要求
1. CRM/Social/digital/新零售有3年以上工作经验
2. 至少有3年以上Agency的工作经验/至少有2年的CRM相关工作经验/至少有1年以上的主管经验Basic FunctionTeam ManagementResponsible for the day-to-day management and operations of team with an emphasis on retaining and expanding current client business. Responsible for overseeing all client budgets (creating, expanding, forecasting, etc) and ensuring that revenue and account profitability for each client is reached on a monthly basis. Assists Practice Leaders on new business efforts. Qualifications7- 8 years of agency experience or equivalentProven experience managing a team from a financial, client delivery and staffing perspectiveProven ability to:? write new business proposals? manage, retain and grow multiple accounts? create and manage multiple budgets? expand client business? develop strategic communication programsPossesses solid presentation skills, including ability to communicate and sell ideas to prospectsProven leadership skills and sales abilityHas an established network of senior industry contactsDuties and ResponsibilitiesClient ServiceAbility to upsell sell value-add programs/services to current clients.Draws out the best thinking of clients and to ensure pragmatic, well-executed outcomes.Supervises and sets direction of activities in at least three accounts, including client needs, staffing, strategy and budgeting.Delegates client assignments, supervise others and work with other practices and offices.Truly models Best Teams practices and serve clients with the deepest possible expertise.Knows the tools, proprietary insights and methodologies available to best serve clients without creating new ones.Reconstitutes knowledge into marketable, reusable assets to develop new offerings by anticipating needs or meeting demands of current clients.Generates high value by moving the client organization to undertake and enact major change.Positions the firm and other colleagues with clients in ways that build a true institutional partnership.Responsible for building and maintaining client relationships.Has authoritative knowledge of multiple industries and business trends.Assists GM in executing client satisfaction programs.Manages and reviews key client deliverables (i.e. messaging, branding, executive coaching, communications/marketing plans, strategy documents).Identifies “next level” thinking/ideas for clients by tracking industry trends and activities.Assumes creative and strategic direction and oversight on all account assignments.Has regular client contact to ensure the client is satisfied with account activity.Is proactive with clients to address any issues of dissatisfaction. Self/Staff ManagementManages multiple account teams effectively, including daily supervision of subordinates including professional and administrative staff.Knows the resources within office (i.e. HR Manager, IT, Financial Manager, etc) and directs staff to appropriate resources to solve problems.Proactively gives informal constructive feedback to subordinates on a regular and timely basis.Effective communicator and role model to others within team.Works with supervisor to address and enforce personnel issues related to team, including developing, recognizing and rewarding top performers and the ability to make tough decisions on those whose performance does not meet expectations.Assists subordinates with defining a career path and identifying a niche in which each team member can succeed.Identifies top performers and assigns client work and projects that will motivate, encourage, and retain them.Approves/reviews staffing assignments of all direct reports.Helps direct or is integrally involved in a core service, asset group or practice niche.Manages and tracks individual team members’ utilization numbers throughout the month to ensure goals are being met.Financial ManagementManages average client annual billings.Aligns client expectations with budgets.Accurately projects revenues on a monthly, quarterly and annual basis for team’s clients.Delivers revenue and account profitability at least as much as projected for each client monthly.Reviews and approves all monthly invoice packages and ensures all office deadlines are met.Ensures that all account financial matters are handled in a timely and accurate manner.Ensures that monthly and/or weekly budget status reports are completed as part of budget-tracking process.Reviews and approves subordinate’s timesheets within 24 hours of the week/month closing.New BusinessIdentifies business opportunities on current accounts.Orchestrates the creation and development of all new business proposals.Keeps finance team informed of new projects, particularly inter-company activities, to ensure the appropriate paperwork is completed.Engages in discussions with key potential client executives to gain access into their firm or industry.Converts opportunities by building strategic relationships with clients or potential clients.Utilizes partners resources to potential client contacts to meet strategic communication needs of that client.Responsible for development of new products/services.Leads new business pitches and presentations.
年龄要求:30-40岁
职能类别:广告客户总监/副总监
关键字:CRMdigital营销4AAD数据分析私域scrm会员忠诚度